7 posts tagged roy price
7 posts tagged roy price
Can Amazon do to Hollywood what it has done to the publishing and retailing industries? Two years ago Jeff Bezos & Co. launched Amazon Studios, which aims to compete with traditional production companies by developing feature-length films and television series — with a distinctly Amazonian twist: Scripts and pitches are uploaded online, and may be evaluated and commented on by the public.
Roy Price, director of Amazon Studios and a former Disney (DIS) executive, believes Amazon’s crowd-sourcing approach is a much more efficient way to make films and shows than the way media companies do it today (invest big dollars in A-list screenwriters, directors, and stars, and hope all that talent produces blockbusters). “By and large, your $80 million is out the door,” he says of his rivals’ approach. “You’re certainly not going to be able to unmake the movie and go make a different movie that people want to see.” …
Media moguls aren’t exactly quaking in their boots. One studio executive called Amazon Studios “cute” and questioned the wisdom of the upstart’s crowd-sourcing model. But the movie industry shouldn’t ignore Amazon’s fledgling effort, as retailers like Borders and Circuit City initially did. Talk about a script with an unhappy ending.
See more, including a comparison of the Amazon Studios process compared to the development of Easy A.
Later this summer, Amazon Studios, the film and TV development arm of e-commerce giant Amazon, will publish its first digital comic based on a promising screenplay, soliciting reviews from a massive online community as it grooms the screenplay for Hollywood and elsewhere. …
“The comic book community is accustomed to engaging in a creative way with ideas and concepts,” said Amazon Studios director Roy Price, speaking by phone with PW. “With a comic book, you have the opportunity to let an idea spread its wings a little bit and explore its universe a little more at length.” …
“Whether you have a test comic or test movie, it’s all part of giving fans an important voice in the development process,” Price said. “If you don’t have any evidence that people like that idea, it can be difficult to finance.”
At Amazon’s request, the first screenplay to be released as a digital comic will be Jay Levy’s Blackburn Burrow, a story set in pre-Civil War America where “supernatural horrors are infesting a small Appalachian town in Northern Georgia.” 12 Gauge Comics has been commissioned to create it, tapping veteran comics writer Ron Marz and illustrator Matthew Dow Smith. Both have credits in mainstream comics publishing.
Fast Company has released its 100 Most Creative list, an “annual celebration of business innovators who dare to think differently.” This year’s edition includes the likes of CeeLo Green, Jessica Alba, Aziz Ansari and Rosario Dawson — and Amazon Studios Director Roy Price is at No. 15:
When Roy Price lived in Los Angeles, developing animated TV shows such as Kim Possible for Disney, he followed what he calls the “guru system,” meaning “one exalted tastemaker curating programming.” That’s the Hollywood way. At Amazon Studios, the mega-retailer’s upstart entertainment production arm that aims to create original movies (likely for Amazon’s video-on-demand business), Price has embraced an even older system — the Homeric oral tradition. “Stories were sung aloud and if people hated them, they made changes over time,” he says. Price encourages aspiring screenwriters to submit work and allow anyone to modify or vote on it. If Amazon chooses to produce the work (it has a development deal with Warner Bros.), the writer gets a payoff. “I imagine that Homer took into account customer feedback,” Price says. “It’s the original method of developing content.”